We invited a group of the best Finnish marketing and communications specialists to form a Steering Group. The members of the Steering Group come from advertising, media or communications agencies, from media or from brands and many of them have participated Young Lions several times as competitors. Common for all of them is the passion to help young creatives succeed, also on international stages.
They help forming the competition by framing the current competition categories, forming the rules and judging criteria, nominating jury members, participating in content creation and offering their expertise for the Young Lions competitors by coaching and sparring them towards the local competition and later guiding the winning teams on their way to Cannes Young Lions competition in Cannes, France.