Suomalaiset markkinoinnin ja viestinnän tekijät Cannes Lions luovuuden festivaaleilla

Unelmoitko auringosta, rannasta ja markkinoinnin parhaiden tekijöiden kohtaamisista? Sitten sinun ei kannata missata 70. juhlavuoden Cannes Lions International Festival of Creativitya, joka järjestetään 19.-23.6.2023 Ranskan Rivieralla. Marketing Finland on jälleen paikalla tarjoamassa jäsenilleen huippuluokan ohjelmaa yhdessä kumppaneidensa kanssa.

Varaa paikkasi nyt sähköpostitse sinua kiinnostavaan ohjelmaan ja liity Cannes Lions 2023 postituslistalle & seuraa meitä somessa, jotta pysyt ajan tasalla festivaalin viimeisimmistä uutisista.

Tutustu viikon ohjelmaan alta, tai tuoreesta PreCannes webinaaritallenteelta (ohjelmaosuus alkaa 1.15 min kohdalla ja kestää n. 15 min)



Made for TikTok: Talking Creative LIVE edition 

2:00 p.m. – 4:00 p.m. CET

Come get inspired by the most successful and creative TikTok campaigns from around the world. Join us to gain unique insight straight from the source into how some of the world’s most iconic TikTok campaigns came to life. Speakers: Gabriela Comazzetto, TikTok | Stuart Flint, TikTok | Gonzalo Muente, PepsiCo | Alexander Morad, Bright Mind | Dave Ebert, 1st Ave Mind | Amy Ferguson, TBWA Register

PwC: Transforming targeting through telco data (with Utiq / TrustPid)

3:00 p.m. – 4:00 p.m. CET

Hosts: Louise Kloster, Adform SVP of Marketing; Will Harmer, Utiq; Sam Tomlinson, PwC UK Media Leader

PwC: Transforming your approach in China (with China Advertising Association)

4:00 p.m. – 5:00 p.m. CET

Hosts: Zhang Guohua, President of China Advertising Association; Cecilia Yau, PwC Mainland China & Hong Kong Media Leader

TikTok: Famous FYP Watch Party 

4:00 p.m. – 6:00 p.m. CET

Your For You Page is a personal reflection of you. But have you ever been curious to take a peek into someone else’s FYP? We’ve invited some of the most creative people in business at Cannes to share theirs live.

Nordic kick-off: how to get creative effectiveness right / Kantar

5:00 p.m. – 6:30 p.m. CET

It’s nice to have great ads, but at the end of the day it’s all about profit. This Nordic get-together is setting the tone for the week ahead: what separates the best from the rest, when it comes to creative quality but also business results. Join us to discuss and network with leading Nordic advertisers.

PwC’s 2024 Global Entertainment & Media Outlook launch (our 5-year media forecasts) 

5:00 p.m. – 6:30 p.m. CET

Hosts:  Werner Ballhaus, PwC Global Media Leader; CJ Bangah, PwC US Principal & IAB Relationship Leader; Dan Bunyan, PwC UK Partner

TikTok: Frosé Soirée

5:00 p.m. CET

Cheers to the day with TikTok. Unwind and mingle with thought leaders and creators in the TikTok Garden.




PwC Transforming trust and transparency (with WeAre8) 

10:30 a.m. – 11:30 a.m. CET

Hosts: Sue Fennessy, Weare8 Founder & CEO; Lizzie Young, Weare8 CEO Australia; Rio Ferdinand, Weare8 Partner; Adam Edelshain, PwC UK Director

Kurio CMO Lunch Registration

11:00 a.m. – 12:30 a.m. CET

Kurio organize CMO Lunch @ LBB Beach. In addition to refreshments and a sea view, there will be inspiring discussions on pressing topics in the industry. Guest speakers will kick off the conversations – names will be announced closer to the event. Additionally, there will be a stack of wristbands available for LBB Beach, which is open from Tuesday to Friday.

TikTok: The Most Valuable Variable 

11:30 a.m. CET

Creativity is a skill that can help navigate uncertainty, test new directions, and grow your influence. Join us for this two-part session to be inspired by how TikTok is bringing creativity back to advertising, and providing a unique space to genuinely progress culture. Speakers: Sofia Hernandez, TikTok | Kate Jhaveri, TikTok | Krystle Watler, TikTok | Matt Ian, Deutsche LA | Taylor Montgomery, Taco Bell


Google: The Future of Storytelling: Powered by AI (11 places available) Registration

2:00 p.m. –3:00 p.m. @Google Beach

People have a ferocious hunger for video in all its forms; they expect heightened relevance and yet also privacy. We’re hoping generative AI will bring it all together. Come hear our vision for the way these new technologies will turbocharge human imaginations to deliver the next generation ofstories to drive the next generation of brands.

Hosted by: Ben Jones, Global Director, Creative WorksChris McCarthy, Head of Creative Strategy, Creative Works EMEA


PwC Transforming media, retail media and more (with Criteo, Salesforce and ISBA) 

3:00 p.m. – 4:00 p.m. CET

Hosts: Neil Robinson, Salesforce Global Digital Growth Leader; Jill Orr, Criteo EMEA Managing Director; Bobi Carley, ISBA Head of Media; Chris Humphrey, PwC Consultant

TikTok: Future of Creating

3:00 p.m. CET

How we create is changing — from how brands think about diversity and inclusion in the creative process to the role of Technology. Speakers: Melissa Yang, TikTok | Khartoon Weiss, TikTok | Sarah Hiraki, | Adrienne Lahens, TikTok | Jay Ganaden, Director, Adobe

PwC Transforming marketing and customer experience 

5:00 p.m. – 6:30 p.m. CET

Hosts: Samrat Sharma, PwC US Marketing Transformation Leader; Tom Adams, PwC UK Marketing Transformation & Experience Consulting Leader; Mathias Elsasser, PwC Europe Marketing Transformation Leader

TikTok: Frosé Soirée 

5:00 p.m. CET

Cheers to the day with TikTok. Unwind and mingle with thought leaders and creators in the TikTok Garden.

7:00 p.m. Finnish delegation Get2Gether Marketing Finland & Omnicom Media Group Registration:

The must-go event in Cannes where Finnish marketing professionals come together. Experience real-life success stories of utilizing artificial intelligence to enhance marketing effectiveness, along with great company and rosé



PwC: Transforming attention: Exclusive insights from PwC’s groundbreaking tests of Lumen’s attention model 

10:30 a.m. – 11:30 a.m. CET

Hosts: Mike Follett, Lumen CEO; Simon Peel, Haleon VP of Global Media; Sam Tomlinson, PwC UK Media Leader

Kurio CMO Lunch Registration

11:00 a.m. – 12:30 a.m. CET

Kurio organize CMO Lunch @ LBB Beach. In addition to refreshments and a sea view, there will be inspiring discussions on pressing topics in the industry. Guest speakers will kick off the conversations – names will be announced closer to the event. Additionally, there will be a stack of wristbands available for LBB Beach, which is open from Tuesday to Friday.

TikTok: Wonderful World of Commerce 

11:30 a.m. CET

Join us as we discuss a new era of commerce, the opportunity for brands on TikTok, and give you the toolkit for success in 2023 and beyond. Hear from TikTok leaders Shant Oknayan and Sandie Hawkins on TikTok’s commerce successes and future plans through a fireside panel with some of our most successful global brand partners. Find out how brands are launching on TikTok Shop, and finding new ways to connect with shoppers. Speakers: Shant Oknayan, TikTok | Sandie Hawkins, TikTok

TikTok: Creating Shoppable Content That Works 

12:00 a.m. CET

Hear from some of our favorite brands and learn how to create for TikTok Shop. Come away with tips and best practices on how to quickly produce entertaining, on-brand content that’s made for TikTok, to engage audiences and drive sales. Speakers: Matthew Eberhart, TikTok | Lion Latch, TikTok Creator

TikTok: Why TikTok is Key To the New Era of Video 

1:00 p.m. CET

The world of video options is exploding and traditional media silos are collapsing. TikTok is at the forefront of this transformation with unparalleled audience growth and cultural influence. Join us to learn how brands and agencies are leveraging the power of TikTok to supercharge their video investment strategy. Speakers: Soniya Monga, TikTok and Special Guest!

PwC: Transforming our industry: Fireside chat with Lara Davis, Global Chief Strategy Officer, Yahoo! with Emily Roberts Senior Associate and Co-Founder of The Women In Programmatic Network 

3:00 p.m. – 4:00 p.m. CET

Hosts: Emily Roberts, The Women In Programmatic Network; PwC, Lara Davis, Yahoo!

TikTok: Who are today’s Gamers? Understanding the Modern Gaming Audience 

3:30 p.m. CET

Gaming is no longer just an isolated activity; it has become a part of everyday life and mainstream culture. As the gaming community has grown, a diverse set of personas has emerged, ranging from fashion experts to fitness enthusiasts, from connoisseurs of food and drink to keen travelers and tech gurus. With our partner, we will delve into who the gaming community is, what their motivations are, and explore the various aspects of gaming communities. We will examine how gamers have impacted other areas of culture and how gaming has extended its influence far beyond the gaming world. Join us as we uncover the complexities of the gaming community and its growing impact on culture. Speakers: Rema Vasan, TikTok | Assaf Sagy, TikTok | Khleo Thomas, TikTok Creator | Barbara Coura, TikTok Creator | Cameron Clarke, TikTok Creator

PwC: Transforming cinema advertising (with DCM) 

4:00 p.m. – 5:00 p.m. CET

Hosts: Karen Stacey, DCM CEO; Adam Edelshain, PwC UK Director

PwC: Transforming advertising as a force for good (with Ad Net Zero) 

5:00 p.m. – 6:30 p.m. CET

Hosts: Sebastian Munden, Ad Net Zero, Chair; Stephen Woodford, Advertising Association CEO; Julia Ramsay, PwC UK Director

TikTok: Frosé Soirée 

5:00 p.m. CET

Cheers to the day with TikTok. Unwind and mingle with thought leaders and creators in the TikTok Garden.




Adform mid morning brunch: The future of digital advertising and programmatic buying and possibilities for Finnish companies Registration:

9:30 a.m. – 11:00 a.m. CET

PwC: Transforming reality: Developing next generation immersive experiences (with Virbela)

10:30 a.m. – 11:30 a.m. CET

Come learn the keys to unleashing the magic in VR, AR, XR, the Metaverse, and Generative AI in a sustainable and memorable way.

Hosts: Chris Duffey, Adobe Creative Cloud’s Strategic Development Manager; Alex Howland, Virbela Co-Founder and CEO; Roberto Hernandez, PwC Global Metaverse Leader and US Chief Innovation Officer

TikTok: Continuing Education: CCO Edition 

12:30 p.m. CET

Are you ready to evolve your advertising game? Join us for an exclusive continuing education session with Mo Said, Creative Founder and Chief Creative Officer of Mojo Supermarket, Ad Age’s Small Agency of the Year and A-List Standout Agency. Explore how to evolve as a creative leader, stay on top of changing consumer behaviors and expectations, and learn new creative tools, like CapCut, to take your work to the next level. Leave inspired to push the boundaries of modern creativity and dominate the era of TikTok. Speakers: Krystle Watler, TikTok | Mo Said, Mojo Supermarket

PwC: Transforming technology-enabled experiences (with Microsoft) 

3:00 p.m. – 4:00 p.m. CET

Hosts: Microsoft; Mark Borao, PwC US Cloud & Digital Innovation Leader

TikTok: The NextGen Creative Playbook 

3:00 p.m. CET

How is the industry’s emerging talent reframing the way we approach creativity to gain audience relevancy? Get a pioneer’s perspective for navigating your creative craft and putting the audience first, straight from the ones forging their own way in the industry.

TikTok: The NextGen Creative Mixer 

3:30 p.m. CET

Join TikTok for our NextGen Creative Mixer! Come enjoy an afternoon of networking with our creative leaders, industry professionals, and other young creatives as well as a discussion on best practices for creating on TikTok. Speakers: Dan Connor, TikTok | Mo Osunbor, TikTok | Haley Paas, TikTok

PwC: Transforming digital advertising: what does true optimisation look like? (with ISBA and Omnicom) 

5:00 p.m. – 6:30 p.m. CET

Hosts: Phil Smith, ISBA’s Director General; Kathleen Saxton, Omnicom CMO; Sam Tomlinson, PwC UK Media Leader

TikTok: Frosé Soirée Register here

5:00 p.m. CET

Cheers to the day with TikTok. Unwind and mingle with thought leaders and creators in the TikTok Garden.




TikTok: Bon Voyage Breakfast

9:00 A.m. CET

Grab a bite before your flight. We’ll see you in Cannes in 2024!


Cannes Lions -festivaalipassilla koet enemmän

Creative Brand Marketer Price: €6 495

Exclusively for brand marketers, this Pass tailors the Festival to your unique needs. Dedicated networking opportunities, a personalised itinerary and access to hyper-relevant insights and opportunities – discover the creative excellence driving growth this year. Passes are limited.

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Complete Gold Price: €5 495

Access all areas of the Festival, every day, plus bonus VIP benefits like exclusive lounges, queue jumps and more.

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Complete Price: €3 895

Experience everything the Festival has to offer, every day of the event.

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Complete Platinum Price: €9 995

The ultimate experience that lets you access everything the Festival has to offer with additional VIP benefits and a guaranteed 5* Palace hotel room (hotel costs are not included).

Please contact if you would like to book a Platinum Pass – availability is limited.

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Cannes Lions Digital Experience | LIONS Membership

Can’t make the Festival in person? You don’t have to miss a thing. Sit back, relax, and enjoy the Talks from the Festival’s two main stages, and the Awards Shows every night with baited breath – from the comfort of your own home (or office). Catch up on all content from all stages – on demand and in your own time, on LIONS Membership. Plus, enjoy exclusive year-round LIONS Member benefits to expedite your career.

Buy for yourself
Buy for your team
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Complete Young Lion: €1 995

Get discounted access to the Festival and boost your career by learning from the best people in the industry. For people born on or after 23 June 1992 – please note you will be asked to provide your date of birth and proof of age in order to purchase this pass.

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Complete Student €955

Learn from the biggest names in the industry and supercharge the start of your career. Get access to the whole Festival with a discounted rate for students. You’ll need to be in full time education and under 23 (specifically, born on or after 23 June 1999) – we’ll ask for proof of age and your student ID/enrolment letter.

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Cannes Lions -akatemiat ja CMO Accelerator Program

Jos haluat yhdistää oppimisen ja verkostoitumisen alan parhaiden tekijöiden kanssa, niin Cannes Lions -akatemiat sekä CMO Accelerator ohjelma ovat juuri sinua varten. Valittavanasi on esimerkiksi CMO Accelerator Programme, Brand Marketers Academy alle 30-vuotiaille tai Creative Academy alle 30-vuotiaille.

CMO Accelerator Programme 22 – 23 June + full week Festival access from 19 – 23 June, Price: €4 995

Exclusively for brands, the CMO Accelerator is the Festival’s premiere learning series for senior brand leaders. Learn strategies for delivering sustainable, endurable brand value, plus all the benefits of a Gold pass whilst at the Festival.

CMO Accelerator Programme is now sold out. If you’d like to join the waiting list please email

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Creative Academy 18 – 23 June, Price: €2 640

An unbeatable chance for young creatives to learn first-hand from some of the world’s greatest creative minds. Bringing together industry leaders with 30 creatives under 30, these intimate sessions will help you deliver ground-breaking ideas and build a world-class network. Places are popular and extremely limited. Open to people born on or after 23 June 1992. Proof of age will be required

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Brand Marketers Academy €2 640

Daring young brand disruptors: this is your moment. The Brand Marketers Academy is a certificate programme helping young marketers unlock the power of creativity for themselves and the brands they’ll go on to work with. Limited to just 30 participants, these small groups will provide unparalleled insight and expert knowledge to boost your career.

Places are popular and extremely limited. Open to people born on or after 23 June 1992. Proof of age will be required.

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Suomalaiset nuoret vahvasti edustettuna Cannesissa

Young Lions -kilpailun parhaat tiimit kilpailevat seitsemässä eri kategoriassa Cannes Lions -viikolla. Voit seurata nuorten matkaa sekä lähettää kannustuksia Marketing Finlandin somekanavissa. Lisäksi Marketing Finland sponsoroi kahdelle alan opiskelijalle, osallistumisen Roger Hatchue Agademyyn.


Lennot ja majoittuminen

Lennot kannattaa varata nopeasti, sillä hinnat nousevat kesäkuun lähestyessä. Suoria lentoja lähimmälle lentokentälle Nizzaan tarjoavat Finnair ja Norwegian. Cannesin majoitustarjonta alkaa olla jo lopussa, mutta ei hätää – ympäristökunnista, kuten Antibesista ja Juan-les-Pinsista pääsee kätevästi junalla tapahtumapaikoille. Juhannuksesta johtuen suomalaisten osallistuminen painottuu alkuviikkoon, mutta kyllä suomalaisia tavataan myös perjantain päätösbileissäkin rannalla. Viime vuonna suomalaisia oli Cannesissa yli 200 ja tänäkin vuonna odotamme vahvaa suomalaisedustusta.


Nähdään Cannesissa!