Jäsenille ilmainen: 22.4.2021 What is your brand doing in a cookieless world?

0,00 120,00 

Explorer, Safari, Firefox, and now Chrome. The giant Google has announced the scheduled end of third party cookies from its browser by 2022. Advertisers are already grinding their teeth: with Chrome covering 60% of the online advertising market, it will soon be impossible to collect data via third-party cookies.
Third-party cookies are useful for advertisers to create targeted ads and collect information about users’ interests and purchase intentions. First-party data appear to be a suitable strategy shift. This data enables the collection of accurate, qualitative and relevant information for your business.

In this webinar we will discuss:
• What is happening?
• Welcome to a cookieless world
• What are the alternatives? Built a data collection strategy
• Real-life successful examples of major brands to inspire you.

Toivo koulutusta takaisin: