Jäsenhinta, Normaali hinta
0,00 € – 120,00 €
Explorer, Safari, Firefox, and now Chrome. The giant Google has announced the scheduled end of third party cookies from its browser by 2022. Advertisers are already grinding their teeth: with Chrome covering 60% of the online advertising market, it will soon be impossible to collect data via third-party cookies.
Third-party cookies are useful for advertisers to create targeted ads and collect information about users’ interests and purchase intentions. First-party data appear to be a suitable strategy shift. This data enables the collection of accurate, qualitative and relevant information for your business.