Jäsenille ilmainen: 22.4.2021 What is your brand doing in a cookieless world?

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Explorer, Safari, Firefox, and now Chrome. The giant Google has announced the scheduled end of third party cookies from its browser by 2022. Advertisers are already grinding their teeth: with Chrome covering 60% of the online advertising market, it will soon be impossible to collect data via third-party cookies.
Third-party cookies are useful for advertisers to create targeted ads and collect information about users’ interests and purchase intentions. First-party data appear to be a suitable strategy shift. This data enables the collection of accurate, qualitative and relevant information for your business.

In this webinar we will discuss:
• What is happening?
• Welcome to a cookieless world
• What are the alternatives? Built a data collection strategy
• Real-life successful examples of major brands to inspire you.

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