7.4.2021 B2B Marketing and Communications in China

Does your Chinese branch have a clear and efficient marketing strategy locally in China? China is one of the most important emerging markets for international companies especially during/after the pandemic. It also has its very own unique and overwhelming marketing landscape. From brand image building to new local leads collections, B2B businesses need to first understand the fundamental strategies, principles, tactics, and solutions in order to aim for real growth.

This training will include the media landscape and channels introduction, analysis of different approaches and case studies. Important platforms and methods will be covered such as WeChat official account (social channel), Chinese website SEO & SEM, advertising and media buy, local leads collection & conversion, and so on.

This event is in English.