6.2.2025 WFA: Search Engine Optimisation (SEO) 101

Focus of the session: Search Engine Optimisation (SEO)

Brands are continuing to explore innovative ways to leverage emerging technologies to elevate their content strategies, while search engines adapt to a landscape where generating vast amounts of content is easier than ever.

While there are rarely definitive ‘right’ or ‘wrong’ answers in search engine optimisation (SEO), there are key principles that remain essential.

This session will include:

  • The core principles of SEO and how to effectively apply them in 2025 and beyond.
  • Voluntary steps to creating and executing an SEO strategy tailored to a brand’s objectives.
  • An examination of the interplay between human expertise and machine-driven optimisation, and how brands can effectively integrate the latest technologies.
  • An overview of the SEO partnership ecosystem and tips on how to choose the right collaborations to drive better results.

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

Osasto:

Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.

Register for the webinar by clicking here.

6.2.2025 WFA: Search Engine Optimisation (SEO) 101
Aika: 6.2.2025 10.00 - 11:00
Paikka: Zoom