Jäsenhinta, Normaali hinta
129,00 € – 289,00 €
Have you ever wondered why you buy one product over another or why you react to advertising? People as buyers are irrational and your decisions are motivated by a number of factors. Marketing psychology anticipates buyer behavior by understanding our cognitive biases. This course helps you to understand human behavior and how consumer behavior can be influenced by a range of factors. You will be introduced to basic marketing psychology and get tools to affect people’s decision making.