18.10.2024 WFA: Media agency contract
Focus of this session: Commercial imperatives for any media agency contract
FirmDecisions created for WFA, global guidance on the essential areas to cover in media contracts, to ensure good management of spends and transparency, including special focus on terms required to manage contracts in China. This webinar will explore the issues advertisers may encounter, that need outlining formally in contracts, will provide best practice guidance on improving terms and ensuring maximum protection and clarity for advertisers. This will be a useful session in enhancing understanding of obligations for any advertiser that touches the media agency relationship, regardless of whether they have input into contract content.
This module will provide:
- An overview of common areas that need improvement in media contracts
- 12 essential areas to cover in media contracts to improve transparency
- Issues with Master Services Agreements and how to manage these
- Best practice for managing digital media in contracts, ad fraud, brand safety, ad serving
- Tackling transparency in programmatic buying models in your terms
- Key imperatives for media contracts in China, including broker management and taxes
THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Dale Garvie Managing Director FirmDecisions APAC & Jocelyn Wang Director FirmDecisions China
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.
Register for the webinar by clicking here.
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