Lisätiedot
Hinta | Jäsenhinta, Normaali hinta |
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129,00 € – 289,00 €
This webinar will focus on why stories are often the most effective form of marketing and how to use them to that end.
What makes stories more effective at changing people’s minds than rational argument?
What is narrative thinking and how can I use it?
What is a narrative platform and how does it make stories more effective?
What companies have been using storytelling as a key component of their marketing efforts, and what results are they getting?
Speakers: Frank Rose, keynote speaker, author, faculty director from Columbia University School of the Arts and Väinö Leskinen, COO, Bond Agency.
Frank Rose is a very appreciated keynote speaker and a head of faculty in Columbia University School of the Arts. He has a substantial body of publications on the subject of the strategic storytelling.
Frank Rose is the author most recently of The Sea...Jatka lukemista
Väinö Leskinen is the COO of BOND and a brand...Jatka lukemista
Hinta | Jäsenhinta, Normaali hinta |
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