15.10.2024 WFA: In-housing 101
Focus of this session: In-housing
Most brands follow a journey to in-housing, from dependency to self-sufficiency, to full competence. This session will cover the process for brands to build the necessary in-house expertise, alignment and confidence to eventually move to a ‘hands-on keyboard’ model, while also highlighting the dependencies along the way. Where in-housing isn’t the answer, we will demonstrate the ways to build internal capability while maintaining effective agency relationships.
This module will provide:
- An overview of the framework for assessing in-housing
- Feasibility – building the business case
- Design – what to in-house and how
- Transition – how to deliver the in-house model
- Optimization – how to evolve the in-house team
THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Leonardo Oliveira, MediaSense, Digital Strategy Director, London
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.
Register for the webinar by clicking here.
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