14.5.2025 WFA: Trends and Tactics in Generative AI for Marketing Professionals

According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among brands, alongside legal and ethical risks.

To help marketers navigate these challenges and overcome roadblocks, WFA is expanding its Knowledge Spotlight webinar series to focus on AI. In partnership with handpicked experts, the sessions will aim to equip marketing, legal and policy professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.

For this session, we will be joined by Zefr’s Chief AI Officer Jon Morra, who will provide a deep dive into the following topics:

  1. A brief history of AI and why this moment is so seminal
  2. An overview of common usage patterns for AI
  3. A selection of use cases at Zefr to how AI is deployed in action
  4. A peek into the future for what’s likely next in AI for marketers

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

Osasto:

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes.

Register for the webinar by clicking here.

14.5.2025 WFA: Trends and Tactics in Generative AI for Marketing Professionals
Aika: 14.5.2025 18.00 - 19:00
Paikka: Zoom
Toivo koulutusta takaisin: