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| WFA | WFA Webinars |
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14.1.2025 WFA: Sustainable Marketing 2030: Creativity into Action
Join WFA and Kantar for a deep dive into the role of creativity in sustainable transformation for the marketing industry.
For marketing to be compatible with a sustainable future, we must leverage our creativity and storytelling power to help take consumers and our internal functional counterparts on the sustainable transformation journey.
In this one-hour webinar, we will give an overview of the Three Principles for progress from WFA and Kantar’s new Creativity into Action Playbook launching in January 2025. As one of the five levers of the Circular Marketing and Growth framework from Sustainable Marketing 2030, Creativity into Action paints a picture of how brands can shift from sustainability as a separate communication strategy to sustainability communications grounded in action.
THE WEBINAR IS FREE FOR EVERYONE!
Join us to learn how leading brands are using Creativity to harness the potential of the sustainable transformation of marketing. You will hear from:
· Ozlem Senturk (Kantar) and Michelle McEvoy (WFA) on key insights from Sustainable Marketing 2030
· Ketan Mohile on how Vodafone built a vision of sustainable living for their category and activated sustainable behaviour change through their ‘Home of Trade in’ campaign.
· James Prentice on how Arla Foods used the art of storytelling to drive the value perception of Arla’s sustainability journey through the Arla ‘Discover your new self’ campaign in Germany.
The webinars are divided into two sessions:
- The first session takes place at 11
- The second session takes place at 17
This WFA webinar is open free of charge and open for everyone. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.
Register for the webinar by clicking here.
Aika: 14.1.2025 11.00 - 19:00
Paikka: Zoom
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