11.3.2025 WFA: Marketing Mix Modelling 101

Focus of the session: Marketing Mix Modelling 101

This session will offer a practical understanding of modern MMM 101 and Google’s voluntary perspectives on how to make the most of their tool, Meridian.

This module will provide:

  • The Evolving Landscape of Marketing Measurement
  • Understanding Marketing Mix Modelling (MMM)
    Why MMM Matters in Today’s Marketing Environment: Fitting MMM into the Full Measurement Picture
  • Introducing Google Meridian: A Modern MMM Solution
    • What is Google Meridian?
    • Key Features and Benefits of Meridian.
    • The Meridian partner program.
  • Real-World Applications and Success Stories of MMM/Meridian
  • Getting Started with Meridian & Next Steps
  • Q&A and Closing Remarks (10 Minutes)

Target Audience: Marketers, Data Scientists, Analysts, Marketing Managers, C-Suite Executives

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

Osasto:

Presenter: Eunice Loh, Media effectiveness Go to Market Product Lead

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing. Before registering, please check on the WFA website to ensure that the webinar schedule has not changed. Unfortunately, we do not receive real-time updates on any changes.

Register for the webinar by clicking here.

11.3.2025 WFA: Marketing Mix Modelling 101
Aika: 11.3.2025 10.00 - 11:00
Paikka: Zoom
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