Jäsenhinta, Normaali hinta
125,00 € – 260,00 €
Who actually likes the constant interruption of flashy pop-ups and annoying advertising we run into EVERYWHERE online today? In this presentation, we will enlighten three things marketers completely have misunderstood. There things we need to change to create a sustainable future for the media landscape. How do brands need to communicate digitally to be able to be heard in the very near future? Also, we will talk about how modern technologies help to transform data so that it can be used in the digital environment and how it will help brand advertising to become more targeted.
9.00 – 9.15 Breakfast
9.15. – 10.15 HOW BRANDS SHOULD COMMUNICATE IN A DIGITAL WORLD
Henric Smolak, Strossle International
10.15 – 11.15 MODERN TECHNOLOGIES AND DATA TARGETED BRAND ADVERTISING
Olli Järvilehto, Relevant Digital and Sakari Palmu, Dagmar