5.11.2024 WFA: 2024 Production Trends in Asia Pacific

Focus of this session: Production models and ways-of-working

Production has undergone significant changes as a result of new working models and technology. Understand how regional nuance and structures influence production models in APAC, and receive best practice in driving effectiveness and efficiency across the production process.

This module will provide:

An overview of key productions trends across APAC
Trends in production models, including decoupling
The role of new tech, such as Generative AI, in the content production supply chain
The roles of marketing teams and agencies in the production process
Key watch outs and best practice

THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!

Who this module is aimed at: Marketing practitioners who are looking to better understand Meta’s investments in AI and how those investments are driving performance today and setting up for growth tomorrow.

Duration: 60 minutes, including Q&A.

Presenter: Rajiv Jayaraj, Principal Consultant, R3, Singapore

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.

Register for the webinar by clicking here.