14.11.2024 WFA: Media Measurement 101
Focus of this session: Media Measurement
Measurement is one of the key challenges for modern-day marketers, with ever-increasing pressure to show value beyond just impressions and clicks. In a cookieless world there’s an opportunity to combine measurement methodologies to create more tailored measurement strategies, but with this opportunity brings challenges. This session will present best practice guidance on how to measure the impact of media against business outcomes by showcasing real-life measurement frameworks that are in-place at some of the world’s leading advertisers.
This module will provide:
- An overview of measurement methodologies
- The evolution of effectiveness metrics
- Examples of KPI frameworks in practice
- Quick wins for successful measurement
THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Jack Shearring, MediaSense, Head of Transformation, London
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.
Register for the webinar by clicking here.
