10.10.2024 WFA: Sponsorship Operations 101
The Fundamentals of Sponsorship Series
Three one-hour sessions, over a four-week period, October -November 2024.
The Fundamentals of Sponsorship Series is designed for WFA Member marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy. The series provides brand-side marketers with essential knowledge and insights into the key aspects of sponsorship.
Session 1: Sponsorship Operations 101
Learn the essentials of managing sponsorships, including effective stakeholder management, risk management, and portfolio optimization. This session covers crucial processes, contract basics, and key performance indicators to ensure your sponsorships run smoothly and effectively.
Content:
- Stakeholder Management
- Risk Management
- Portfolio Management
- Routines/Process
- Contract Basics
- Portfolio Key Performance Indicators (KPIs)
THE WEBINAR IS FREE FOR OUR BRAND MEMBERS!
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Ian Malcolm, President and CEO, Lumency Inc.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
This WFA webinar is open free of charge exclusively for Marketing Finland members that are client-side marketers. Registering for the webinar requires creating a user account on WFA’s website using your personal work email address. Please indicate your company’s membership in the questions field when registering for the webinar. The webinar is held in English. A recording of the webinar will not be available for later viewing.
Register for the webinar by clicking here.
