Our workshops will give the extra deep view for the most interesting topics of today
Tuesday 10th, 11:45 – 12:15
Three P’s of Today’s Marketing – Purpose, Prototyping & PR
In this workshop Creative Director Mikko Martikainen and Communications Strategist Janne Saarinen from SEK will discuss and provide tools to build purpose driven marketing and communications through agile prototyping and effective public relations. Mikko and Janne will share brief cases, discuss the importance of cultural insights and encourage quick prototyping connected to topical discussion in society. To succeed creative ideas must be turned quickly to tangible actions and proactive communication.
Janne Saarinen (Communications Strategist, SEK)
Janne Saarinen is an experienced communications and marketing professional, who works as client director, communications strategist and coach at SEK. Janne’s current main interest is in building value and purpose driven corporate brands.
Mikko Martikainen (Creative Director, SEK)
Mikko Martikainen is a Creative Director at SEK who is excited about the power of creativity and the possibilities of brands to improve life. Mikko believes that brands need more action, heart and inspiration to be meaningful for people.
Workshops are free for all MRKTNG Day participants, but with limited seats. Book your seat for Three P’s of Today’s Marketing workshop here
All workshops will be @lounge upstairs in Merikaapelihalli
See the full program and event information: MRKTNG Day
Event tickets available here