Bringing Better Marketing to Life through Governance
Better Marketing is not just an initiative or campaign – it’s a new way of doing marketing in a world where growing apprehension by consumers and society challenge marketers’ efforts to build trust. To effectively navigate, modern marketing organizations need to embrace the emerging role of governance – bridging business strategy and operations internally while putting your brand and customers’ interests at the center.
Scott Rosenberg is Senior Director of Global Marketing Operations & Governance at Visa. Since joining in January 2018, he has built a team enabling operational excellence and governance across Visa’s Marketing and Communications organization. Focus areas include: digital, data privacy, agency management, sponsorships, and advertising talent management.
Scott previously worked at Intel, where he led digital governance for the global marketing organization. He currently resides in San Francisco and spent nearly a decade in China working for Intel and Microsoft. @kscottr
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