Strategic Sonic Branding is Urgent
As we near a “screen-less” world, consumer behavior challenges brand communication and impact. What can brands do to effectively communicate and connect with their audience, when not seen? Sound has the powerful ability to change perception, emotion and unconscious behavior, even when consumers are not looking. With over 24 years of experience, Sixième Son will share insight into sonic branding and the urgent need to harness the power of sound, through a strategic and creative branding process.
Ella Duda, International Strategy Director, Sixième Son
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