Case Study Vaasan Oy: Defining a purpose and acting on it
In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.
Mari Dunderfelt works as Brand & Communications Director at the bakery company Vaasan. She also works as Global Sustainability Lead at Lantmännen Unibake, a global bakery company present in 20 countries. Mari has extensive experience within Marketing and Communications in the Finnish food industry.
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