MRKTNG Day 10.-11.9.2019: Case Study Vaasan Oy, Mari Dunderfelt

Case Study Vaasan Oy: Defining a purpose and acting on it

In her presentation, Mari Dunderfelt showcases the journey that the bakery company Vaasan has done to take a bigger role in the society via brand acts and communication.

Mari Dunderfelt works as Brand & Communications Director at the bakery company Vaasan. She also works as Global Sustainability Lead at Lantmännen Unibake, a global bakery company present in 20 countries. Mari has extensive experience within Marketing and Communications in the Finnish food industry.

Tickets available here