MRKTNG Day 10.-11.9.2019 Case Study Roleff Kråkström, Moomin Characters with Jesse Ketonen, Nordic Friend

Case Study Moomin Characters: How Moomin brand went through a value-driven strategy change

Shift from a generically led character brand licensing to an international value-driven brand. Case Study: Moomin 75 year-anniversary & Meidän Meri -international donation campaign

Roleff Kråkström (CEO, Moomin Characters), Jesse Ketonen (Chairman, Nordic Friend)

Tickets available here