Phil joined Channel Factory in 2022 as Global Chief Strategy Officer. Formerly on the Advisory Board, he is responsible for Strategy, Product, Marketing and Sales Support. He is the author and architect of Conscious Business Performance. Key focus areas include: re-engineering Brand Safety and Suitability for more effective advertising that is also responsible, sustainable and inclusive; the Conscious Advertising Program; and Minority Media representation.
Previously, Phil divided his career between the advertising industry and government affairs.
In advertising he has run some of the world’s largest and best-known media agencies including being North American CEO of WPP’s Mediacom and Mindshare, and Serviceplan’s Mediaplus. While at GroupM he was also the North American head of m-Platform which included all GroupM’s digital capabilities (Xaxis, PBUs, Search, Social, Data Analytics and Reporting). Phil also led major global clients and country AORs at Publicis’s Starcom MediaVest and Zenith.
Regarding Industry representation Phil has been board member of the EACA Media Council, 4As Media Council, and a Cannes Judge.
In the public sector, Phil specializes in how communications and digital media are being exploited by bad actors. Initial focus was on terrorism and violent extremism under the Obama administration, including being invited by UK Prime Minister Theresa May and President Macron to speak at the UN General Assembly (UNGA). Subsequently, he has specialized in Information Operations which includes dis- and mis-information by domestic and foreign rogue actors. His clients have been across both the Obama, Trump, and Biden administrations, as well as UK and other foreign governments.
Phil is a graduate of the University of London, and has lived in the US, UK, China, Canada, and Australia, and worked across Europe, North America, Greater China, SouthEast Asia, Australia and the Middle East. He and his family currently live in the US.
