Responsible AI Consultant | Tech Lawyer | Founder of Bonsai | Speaker
Laura Holden is the Founder of Bonsai, an AI and Legal Consultancy that helps businesses Simplify Responsible AI.
A tech and AI lawyer, Laura has over 14 years’ experience advising global organisations on responsible tech and AI adoption. She previously led Unilever Legal’s global Responsible AI programme, where she developed and embedded Unilever’s global AI policies, governance frameworks, contract clauses, and training across the business, with a focus on marketing. She continues to advise Unilever, as well as other clients including Diageo and the World Federation of Advertisers, on how marketers can scale ethical, practical and legally sound AI practices.
Before founding Bonsai, Laura spent over a decade in global law firms advising on complex tech transactions.
Through Bonsai, Laura focuses on the real-world, hands-on implementation of Responsible AI – with a particular focus on AI in marketing. She helps her clients answer critical questions like “what does Responsible AI mean in our business” and then “how do we actually embed this into our day-to-day operations?”
She supports major multinationals with practical, business-ready advice and tools, including ready-to-use templates, policies, tip sheets, training, clauses, governance frameworks and cross-functional workshops. She has also developed a simple AI risk assessment framework to take responsible AI from theory to everyday practice.
She is a regular speaker on AI governance and marketing innovation, and is looking forward to joining the Marketing Finland community for this webinar.
